内蒙古锡林郭勒盟马文化旅游进展现状调研 内蒙古锡林郭勒盟马文化旅游进展现状调研 摘要 文化旅游是被国际社会普遍看好的重要旅游形式，也是许多国家和城市区易于其形象、特征和营销方式的卖点。随着人类社会的进展，旅游活动方式和内涵正由过去单纯的游山玩水度假型逐渐向求知型转变，文化旅游日益成为时尚。 内蒙古旅游上个世纪九十年代中期以来直至今，旅游市场渐渐的进入了产品倦怠期，消费者对新旅游资源的开发，旅游产品的推陈出新都表现出了迫切的要求和期望。 本文以马文化为着眼点，结合内蒙古锡林郭勒旅游业进展现状，在现有的马文化资源基础之上，对未来的马文化旅游给予初探和展望。对马文化的传承和保护马品种的培育和繁衍有着不可取代的意义。同时,在文化旅游热的背景下，马文化旅游的开发将会给内蒙古锡林郭勒旅游业注入新的血液，对本地区经济进展和人民生活水平的提高具有现实的意义。 本文通过分析国内外及内蒙古马文化旅游进展现状，基于文化旅游等理论基础之上，通过对内蒙古马文化资源富集的锡林郭勒马都的市场调查和初步的分析,对其进展现状进行分析，指出了其开发中的优劣势,在此基础上,结合国内外马文化旅游产业的进展,提出内蒙古马文化旅游资源开发的对策和建议。 关键词：内蒙古锡林郭勒、文化旅游、马文化 Abstract Cultural tourism is an important form of tourism generally favored by the international community. It is also a selling point that is easy for many countries and urban areas to have its image, characteristics and marketing methods. With the development of human society, the mode and connotation of tourism activities are gradually changing from the simple type of travelling in mountains and waters in the past to the type of seeking knowledge, and cultural tourism has become increasingly fashionable. Inner Mongolia tourism since the mid-1990s until now, the tourism market has gradually entered a period of product burnout, consumers” development of new tourism resources, and the introduction of new tourism products have shown urgent requirements and expectations. This article takes the horse c...
