目录1 绪论..............................................................11.1 讨论背景.....................................................11.2 理论综述.....................................................1 ...........................................................1 ...........................................................21.3 讨论目的.....................................................21.4 讨论内容.....................................................21.5 讨论意义.....................................................32 众筹网与小 K2 代智能插座简介.......................................32.1 众筹网国内外开展现状.........................................32.1.1 众筹网国外开展现状.....................................32.1.2 众筹网国内开展现状.....................................42.2 小 K2 代智能插座..............................................42.2.1 小 K2 代智能插座简介.....................................42.2.2 小 K2 代智能插座产品的开展现状...........................53 小 K2 代智能插座在众筹网的推广现状及推广策略分析...................73.1 小 K2 代智能插座在众筹网的推广现状............................73.2 推广策略的分析...............................................73.2.1 论坛推广策略...........................................73.2.2 软文推广策略...........................................83.2.3 微信、QQ 群推广策略.....................................83.2.4 网络广告推广策略.......................................93.2.5 微博推广策略...........................................9 ........................................10............................................................104 小 K2 代智能插座在推广中存在的问题和解决方法......................114.1 小 K2 代智能插座在推广中存在的问题...........................114.1.1 网站推广筹划不完整....................................114.1.2 网络推广意识不强......................................124.1.3 人才培育机制不完善....................................124.1.4 网络推广方法水平低.......
