好利来食品有限公司营销策略分析

好利来食品有限公司营销策略分析 摘 要随着我国经济的快速发展，烘焙行业从无到有不断发展壮大。烘焙业的发展为我国培育了为数众多的烘焙品牌。好利来食品有限公司作为中国最大的本土烘焙连锁企业，其市场营销策略研究有重大的指导性意义。本文首先对好利来食品有限公司背景进行了介绍，然后对好利来食品有限公司营销策略进行了深入分析，最后为好利来食品有限公司营销策略提升提出了具体措施建议。关键词 好利来食品有限公司;市场;营销策略Research on Marketing Innovation Strategy of Dalian Jingyi Restaurant Co., LtdName: Kaiyue Tan Major: marketing Tutor: Nan Xiang Abstract With the rapid development of China's economy, baking industry has been growing from scratch. The development of baking industry has nurtured a large number of baking brands in China. As the largest local baking chain enterprise in China, the research on marketing strategy of Holly Food Co., Ltd. is of great guiding significance. Firstly, the background and marketing environment of Holly Food Co., Ltd. are introduced. Then, the marketing strategy and existing problems of Holly Food Co., Ltd. are deeply analyzed. Finally, specific measures and suggestions are put forward for the promotion of marketing. Key Words： holiland;Market;Marketing Strategy目录摘 要..................................................................IAbstract.................................................................II一、好利来食品有限公司简介................................................1二、好利来食品有限公司营销优劣势分析（SWOT 分析法）........................3（一）好利来食品有限公司的营销优势（Strengths）分析....................3（二）好利来食品有限公司的营销劣势(Weaknesses)分析.....................4（三）好利来食品有限公司的营销机会(Opportunities)分析.................41、全国产品同类化严重，地方色彩不足................................42、区域市场细分不足，网点布局不合理................................43、上下游业务链延伸不...