摘 要医药是我国的战略安全产业涉及到人民的生命安全。政府的有关部门、众多媒体以及用户对医药产业的发展非常重视。这些年，该产业从不正规的经营状态转变为规范化的经营管理。政府以加大掌控力度的方式，来使医药这个高风险行业的高效且有序地运行。不规范管理经营、缺乏资金、在法律的漏洞之下生存的小型的企业会在愈发激烈的市场竞争中丧失其原来所有的市场，很难继续生存和发展下去。此文章通过对现有医药市场环境的分析，并与企业自身所具备的特点相结合，对企业现面临的机遇和挑战进行研究。全面分析企业的现有的营销策略以及实施这些策略的过程控制，据此提出对天骄制药的营销策略的优化建议。关键词：制药企业；营销策略；药品营销； Abstract Medicine is a strategic safety industry in China, which involves the safety of people's lives. Relevant departments of the government, numerous media and users attach great im-portance to the development of the pharmaceutical industry. Over the years, the industry has changed from informal to standardized management. The government has stepped up control to make medicine, a high-risk industry, run efficiently and orderly. Nonstandard m-anagement, lack of funds, under the law of the hole of the survival of the small companies will lose its original in the increasingly fierce market competition all of the market, it is dif-ficult to keep the survival and development. Through the analysis of the existing medical market environment and the characterist-ics of enterprises, this paper studies the opportunities and challenges facing enterprises. T-he existing marketing strategies of enterprises and the process control of implementing the-se strategies are comprehensively analyzed, and the optimization Suggestions for marketi-ng strategies of tianjiao pharmaceutical are proposed.Keywords: Pharmaceutical enterprises; Marketing strategy; Drug marketing; 目 录摘 要 IAbstract II目 录 III第 1 章 绪 论 11.1 ...
