挑战杯大赛创意筹划书 ——德州学院大学生团购网创业计划书 参赛队员：孟亚楠 王晨 曹伟伟 王泽 贾丽娜 候秀琴 参赛学校： 德州学院 团体名称： 花儿朵朵指导教师： 郑晓燕 潘光杰1.执行总结…………………………………………………………………………………………… ....4 2.项目分析................................................................................................................................................43.市场机会............................................................................................................................................9第一节 PEST 环境分析.....................................................................................................................9一、政治环境...........................................................................................................................9二、经济环境...........................................................................................................................9三、社会文化环境.................................................................................................................10四、技术环境.........................................................................................................................12第二节 SWOT 分析...........................................................................................................................12一、优势（Strength）.........................................................................................................12二、劣势(Weaknesses).........................................................................................................13三、机会(Opportunities)...................................................................................................13四、威胁(Threats)...............................................................................................................134.企业战略..................................................................................
