点击率及其准确性研究摘要在互联网时代网页点击率日益成为重要的理论和运用热点，本课题正是基于这样一个原因围绕统计网页页面点击率和准确性问题展开了较为全面的研究。首先对网页页面点击率问题的研究背景、现状和趋势进行了阐释；其次针对点击率中存在的问题，重点研究了单页面统计、利用 jsp 内置对象 application 统计、利用 jsp application 和 session 统计等三种方法，同时着眼如何区分同一 IP 上不同用户点击情况，纳入点击时间、点击频率两个因素，设计改进了点击率的统计方法，结果表明改进后的点击率统计方法能够更加准确反映用户点击的真实情况。关键词页面点击率；准确性；点击时间；点击频率Research on Click-through Rate and Its AccuracyAbstract In the Internet age, the click-through rate of web pages has become an increasingly important theoretical and application hotspot. This topic is based on this reason, focusing on the statistical issues of page click-through rate and accuracy. Firstly, the research background, current situation and trend of web page click-through rate are elaborated. Secondly, aiming at the problems of click-through rate, three methods are studied: counting by single page, counting with JSP built-in object application, counting with JSP application and session. In order to distinguish clicks of different users on the same IP, including click time and click frequency, a click rate statistics method was designed and improved. The results show that the improved click-through rate statistics method can more accurately reflect the click-through rate of users. Key wordspage click rate; accuracy; click time; click frequencyI1概述1.1研究背景与意义当今进入网络时代、智能时代和电子商务时代，网络上电子商务店铺、舆论舆情分析人员、文案创作人员等等许多主体都会更加关注自己在网络上的网页备关注的程度，这种被关注程度衡量的重要依据就是点击率的多少，每天或者是每个小时有多少人在点击网页，特别是随着电子商务发展，网页上的广告成为一种和电视媒体广...
