I电影海报设计中视觉符号语言表现研究摘要自二十世纪起，电影作为一种新型艺术的呈现受到了人们广泛关注及热爱，与此同时作为它的“名片”电影海报，也应运而生。电影海报也是电影的二次艺术，其目的是让消费者和所有受众初步了解电影的主旨及内容，并引导他们去消费欣赏。视觉符号语言作为重要的信息传达，在电影海报设计中起到电影灵魂媒介的作用。视觉符号语言传达的好坏是整个电影海报设计的首要问题，而视觉符号语言表达的优秀与否，取决于受众是否清晰明确地解读设计者在电影海报这一广告形式中构建的信息空间。创作一幅引人瞩目的电影海报，其中内容一定是具有强烈的视觉冲击效果、丰富的内涵层次、精彩巧妙的构思等方面整合成的视觉符号语言，从而快速精准地向受众传达影片的内容信息。 本文以视觉符号语言作为主要研究对象，重新审视电影海报设计中的多种形式要素，为符号语言的表现提供最有效的表达方法。研究电影海报设计中的视觉语言，一方面是通过符号的特性对电影海报设计进行理性的分析研究；另一方面在总结过程中同步归纳其应用规律和运用方法，逐层系统地对符号语言在电影海报中的表现进行深入研究。关键词：电影海报设计 ；视觉符号；语言表现IIIAbstractSince the twentieth century, the emergence of cinema as a new type of art has drawn much attention and love. At the same time, as its "business card" movie poster, it has also emerged. Movie posters are also the secondary art of the movie. Their purpose is to give consumers and all audiences an initial understanding of the theme and contents of the movie and to guide them to enjoying consumption. Visual symbolic language as an important message to convey, in the movie poster design play the role of the media of the soul of the film. Visual symbolic language is good or bad communication is the primary issue of the movie poster design. Whether the visual symbolic language is excellent or not depends on whether the audience understands clearly the designer's information space in the form of a movie poster. Creating a compelling cinematic poste...
