大东开普公司营销现状研究摘要 公司经营过程中生产、销售、财务是三个最重要的方面，而一个公司营销现状的好坏直接制约着企业的主要经济利润来源多少。而正确的分析研究企业的营销现状是企业制定以后的生产经营策略的前提和依据。本文首先通过 SWOT 模型对企业所处行业和自身的进行了细致的分析;通过产品、价格、渠道、促销四方面对公司的营销现状进行了全面衡量;接下来对企业营销过程中存在的问题进行了总结；最后针对文章前面的分析和问题有针对性的提出了合理化的对策和建议使企业能够更好的适应市场的竞争。关键词 SWOT 分析 营销策略 营销现状Dadongkaipu company marketing present situation researchAbstractThe company manages in the process to produce, the sale, the finance is three most important aspects, but a company marketing present situation's quality restricts enterprise's major economic profit to originate how many directly. But the correct analytical study enterprise's marketing present situation is the enterprise formulates the later production operation strategy premise and the basis. This article first located through the SWOT model to the enterprise the profession and own has carried on the careful analysis; Through the product, the price, the channel, the promotion four directions have carried on the comprehensive weight facing company's marketing present situation; Then the question which exists to the enterprise marketing process in has carried on the summary; Finally aimed in front of the article the analysis and the question target-oriented proposed the rationalization countermeasure and the suggestion, enabled the enterprise the better adaptation market competition. Keywords: SWOT analysis marketing strategy marketing present situation 目录一、电梯 IC 卡系统介绍...............................................4（一）公司介绍..................................................4（二）电梯 IC 卡系统介绍............................
