大数据背景下中小企业跨境电商发展对策研究 电子商务专业

大数据背景下中小企业跨境电商发展对策研究摘 要近些年来，我国中小企业传统外贸业务低迷，发展停滞不前，很难再有新的突破。在此背景下大数据时代顺势而来，大数据时代的到来使我国中小企业看到了新的机遇和发展，许多中小企业就势转型，利用大数据来发展跨境电商。但是中小企业对于大数据背景下的跨境电商的发展掌握的还并不是十分透彻。所以本文通过对大数据背景下中小企业跨境电商发展的对策进行研究，为中小企业的发展提出准确的建议在本文的研究中采用了理论、数据与实证分析法等方法，首先对大数据背景和跨境电商进行了理论解释和分析，通过实证分析法研究跨境电商在中小企业中的应用现状及发展趋势和影响我国中小企业跨境电商发展的因素，并针对我国中小企业结合大数据平台开展跨境电商事业提出合理性建议，促使中小企业跨境电商发展的越来越好。关键词：大数据时代 跨境电商 中小企业 对策Research on the Countermeasures for the Development of Cross-border E-commerce in Small and Medium-sized Enterprises under the Background of Big DataAbstractIn recent years， the traditional foreign trade business of small and medium-sized enterprises in China is in the doldrums， the development is stagnant， it is difficult to have a new breakthrough. In this context， the era of big data came along with the trend. The arrival of the era of big data made China's small and medium-sized enterprises see new opportunities and development. Many small enterprises in the middle peasants took advantage of big data to develop cross-border e-commerce. However， small and medium-sized enterprises do not have a very thorough grasp of the development of cross-border e-commerce under the background of big data. Therefore， through the research on the countermeasures for the development of cross-border e-commerce in small and medium-sized enterprises under the background of big data， this paper makes accurate suggestions for the development of small and medium-sized enterprises.In this...