摘 要 我国经济的快速发展带动了我国人民的消费水平，根据调查显示，在这个过程中，我国大学生的消费方式也发生了很大的变化，同时也产生了不好的消费文化，严重影响了大学生的生活和教育。为了更清楚的了解当代大学生的消费现状，找到他们在消费过程中存在的不理性行为，从而制定正确合理的方法引导大学生理性消费。本次研究采用了多种研究方式对当代大学生消费支出的现状进行分析，着重探讨了电子商务对大学生的消费行为的影响。关键词：大学生; 电子商务；消费结构； 理性消费；消费者行为 ABSTRACT China's rapid economic development has led to the consumption level of our people, according to the survey shows that in this process, the consumption patterns of college students in China has undergone great changes, but also produced a bad consumer culture, seriously affected the students Life and education.In order to understand the current consumption situation of contemporary college students and find out the irrational behavior they exist in the process of consumption, we will formulate the correct and reasonable way to guide the rational consumption of college students. In this study, a variety of research methods are used to analyze the current situation of consumer expenditure of contemporary college students, and the impact of e-commerce on college students' consumption behavior is emphatically discussed.Key words: college students; e-commerce; consumption structure; rational consumption; consumer behavior 目 录1 引言................................................11.1 研究背景..............................................11.2 研究的意义和目的......................................21.2.1 研究的意义..........................................21.2.2 研究的目的..........................................31.3 研究内容、研究方法与创新之处..........................31.3.1 研究内容............................................31.3.2 研究方法...........................
