北京理工大学珠海学院 2020 届本科生毕业论文珠海市香洲区巧哥面馆配送问题研究珠海市香洲区巧哥面馆配送问题研究摘要O2O 模式让人们通过线上平台更快地了解相关信息，从而促进线下消费，外卖也结合自身特点发展了适合自己的 O2O 模式。在外卖 O2O 模式下衍生出多种配送方式，包括商家自营配送、第三方专业配送和众包配送等。在配送服务的过程中，消费者对配送服务做出的评价，也影响着商家和配送员的利益。本文以香洲区巧哥面馆作为研究对象，介绍巧哥面馆的基本情况和配送状况，阐述巧哥面馆外卖配送方式以及配送过程中遇到的问题，基于所查阅的信息资料，结合巧哥面馆配送现状，运用案例分析、问卷调查等方式，对巧哥面馆配送问题进行梳理分析，最后给出相应的优化建议，希望对巧哥面馆的发展有所帮助。关键词：外卖 O2O；配送模式；面馆；优化PAGE \* MERGEFORMAT2北京理工大学珠海学院 2020 届本科生毕业论文Study on distribution of qiao’s noodle shop in xiangzhou districtAbstractThe O2O model enables people to get to know relevant information faster through online platforms, thus promoting offline consumption. In addition, takeout has developed its own O2O model according to its own characteristics. In the takeout O2O model, a variety of delivery methods have been derived, including shop-owned distribution, third-party professional distribution and crowdsourcing distribution. In the process of delivery service, consumers' evaluation of delivery service also affects the interests of merchants and distributors.This paper takes qiao’s noodle shop in xiangzhou district as the research object, introduces the basic information of the qiao’s noodle shop and distribution situation, elaborated qiao’s noodle shop take-out food and distribution of the problems in the process of distribution way, based on the access to the information of data, with the present situation of qiao’s noodle shop distribution, using case analysis, questionnaire survey, carding qiao’s noodle sh...
