“蚂蚁花呗”对西安高校大学生消费行为的影响调查 —基于西安五所高校的问卷调查摘要当今消费市场中，网购的消费比例日益增加，随着互联网经济的蓬勃发展，网络消费势必成为时代发展的主旋律。而蚂蚁花呗作为当下最热门的网络支付方式之一，以其便捷，优质的服务方式深受年轻人的喜爱。本文通过实地走访，问卷调查，网络调研的方式分析蚂蚁花呗对高校大学生消费行为的影响：提高了大学生的消费能力，扩大了大学生群体的消费市场，对于大学生的购物消费观念产生了怎样的改变与影响，信贷消费的方式在大学生群体的推广以及对大学生的价值观建立和社会认识中所起到的诱导作用，针对大学生群体对蚂蚁花呗的使用状况进行分析考证，为其理性消费网络产品提供相关建议。 关键词：蚂蚁花呗，网络信贷，学生消费ABSTRACTIn today's consumer market，The proportion of online shopping consumption is increasing，With the rapid development of Internet economy，Online consumption is bound to become the main theme of the times。And the "ant flower" as one of the most popular online payment methods，With its convenient,high-quality service, very popular with young people。This article through on-the-spot visit，Questionnaire investigation，The way of network investigation analyzes the influence of "ant flower" on the consumption behavior of College Students：Improve the consumption ability of College Students , Expanding the consumer market of College Students, What kind of changes and influences do college students' shopping consumption concept have? The mode of credit consumption plays an important role in the promotion of college students and the establishment of values and social cognition of College Students, For college students to analyze the use of ant flower Bai textual research, To provide the correct direction for the use of the campus in the future.Keyword: Ant flower; network credit; student consumption.目录1. 概述 ............................................................
