摘 要随着社会经济的发展和科技的进步，人们对互联网的依赖越来越强，在此背景下，以互联网为依托的新媒体也迅速崛起并影响着人们的生活。抖音，作为新媒体中发展最迅猛的一款短视频社交软件，深入年轻人特别是当代大学生的生活，影响着大学生的消费行为和消费方式。而大学生，作为新时代青年，他们勇于创新，接受新事物能力较强，其消费行为和消费方式，在一定程度上代表了我国未来的消费趋势，而且大学生旅游也是当下一大热点，所以，研究抖音对大学生旅游的影响，可以帮助了解旅游业的未来发展趋势，帮助旅游企业转变、更新营销观念。本文采用问卷调查的形式，针对抖音对大学生旅游的影响情况进行分析，从而提出大学生旅游市场的开发建议。关键词:新媒体 大学生 旅游 抖音1AbstractWith the development of social economy and the progress of science and technology, people rely on the Internet is more and more strong, in this context, relying on the Internet new media also rapid rise and affecting people's lives, trill, as the fastest growing in the new media, a short video social software, young people especially the contemporary college students' life, deeply affects the university student's consumption behavior and consumption patterns. And college students, as a new era of youth, they are bold innovation, strong ability to accept new things, the consumer behavior and consumption patterns, to some extent represents the consumption trend of the future in our country, and the college students' travel is also a hot spot now, so, study the influence of the trill on college students' tourism, can help to understand the future trend of the development of tourism, help the tourism enterprise transformation of the mode of marketing ideas, update. This paper adopts the form of questionnaire survey to analyze the influence degree and influence factors of chattering sound on college students' tourism, so as to put forward Suggestions on the ...
