探析网络媒体在热点事件中的舆论引导作用—以翟天临事件为例摘要互联网的崛起和“热搜”互动平台的产生,使网络热点事件在瞬息之间成为席卷网络世界的舆论旋风。随着互联网逐渐成为舆论主战场,网络热点事件在短时间内被推成全网民关注的焦点,已经成为网络世界的新常态。热点事件引发的舆论探讨开始逐渐影响舆论当事人的精神世界和日常生活以及社会民众的思想意识。对此,本文通过查阅大量的文献资料了解网络媒体在热点事件中舆论引导的现状和作用，运用案例分析法对翟天临事件进行探讨，并获取相应的信息加以分析，从而引申出舆论发展中的社会问题，提出优化建议，以期为网络媒体的舆论引导工作起到有效作用。关键词：新时期；网络媒体；热点事件；舆论引导AN ANALYSISOF THE ROLE OF NETWORK MEDIA IN GUIDING PUBLIC OPINIONS IN HOT EVENTS--TAKE ZHAI TIANLIN INCIDENT AS AN EXANPLEABSTRACTThe rise of the Internet and the emergence of "hot search" interactive platform make the hot spot events in the network become a whirlwind of public opinion sweeping the network world. With the Internet gradually becoming the main battlefield of public opinion, network hot spots have been pushed into the focus of the whole netizens in a short period of time, and have become the new normal of the network world. The discussion of public opinion caused by hot-spot events has gradually influenced the spiritual world and daily life of public opinion parties as well as the ideology of the social masses. In this paper, through a large number of literature review to understand the current situation and role of network media in the guidance of public opinion in hot events, using case analysis to discuss the ZhaiTianlin incident, so as to quote. This paper points out the social problems in the development of public opinion, and puts forward some optimization suggestions, so as to play an effective role in the guidance of public opinion in the network media...
