1网综节目《火星情报局》主持人汪涵语言风格研究摘 要在互联网时代，人们在多媒体手机电脑系统中就可以方便快捷的观看到很多以前传统媒体中才能看到的节目，因此网络综艺节目的主持人如何在这其中谋求更好的发展就越发重要。如何让专业术语更加有底蕴，更加平民化，网络综艺节目如何更好的传播中国传统文化，便是本文研究的问题来源。本文分为四个部分采用内容分析法，选取网络自制综艺《火星情报局》节目，对其节目主持人汪涵，亲切的语言表达、丰富的知识储备、风趣的交流方式、诗句的灵活运用且严谨生动的语言风格进行探讨，并对如何形成主持人自己的语言风格进行总结和思考。最终总结出“在新媒体环境下，网络综艺节目主持人应在风趣幽默，具备深厚的文化底蕴的同时，不忘主持人语言传播的“初心”，潜移默化的传播中国传统文化，形成有独特魅力的语言风格，并与新时代媒体完美的融合，达到更好的为人民服务的目的”的结论。关键词：互联网；网络综艺；语言风格；传统文化；汪涵；《火星情报局》；观众。23Study on the language style of Wang Han, host of Mars intelligence, a self-produced online variety showAbstractIn the Internet era, people can easily and quickly watch many programs that can only be seen in traditional media in the multimedia mobile phone computer system. Therefore, it is more and more important for hosts of network homemade variety shows to seek better development among them. How to make professional terms more profound and more popular, and how to better spread traditional Chinese culture in network homemade variety shows are the source of this paper. This article is divided into four parts, using content analysis, selection of network homemade variety "Mars CIA" program, the host Wang Han, kind of language expression, rich knowledge reserves and humorous way of communication, poetry and flexible use of rigorous vivid language style were discussed, and to summarize how to form the host own language style and thinking. Finally concluded: "in the new media enviro...
