摘 要 科技的更新，信息化社会已经到来，智能手机已经成为影响人们生活的重要工具。在中国手机市场发展的初期，一直都是国外的手机品牌占据着国内手机市场，直至 1997 年，才有国产手机加入战场。到如今，国产手机已经经历了 19 年，在手机市场上形成了一定的规模，占有一部分的市场份额，与此同时，已有部分国产手机已经开始国际化进程，走向国际舞台。但是，国产手机品牌发展至今仍存在着不少的问题，例如：过度注重手机性能，核心技术被国外手机品牌垄断，售后服务不到位等问题。 中国的手机市场容量巨大，目前仍在高速在增长阶段，前景诱人。这也意味着竞争非常激烈，国产手机要在本土的手机市场夺回主动权，则必须要解决自身存在的问题。本文通过对 PEST 分析法、文献阅读法等手段，研究了国产手机所存在的问题，并将对此提出一些建议，以期国产手机发展的更快更好。关键词：国产手机；问题；对策AbstractScience and technology update, the information society has come, smart phones have Ibecome an important tool for people's lives. In the early stage of the development of China's mobile phone market, has been a foreign mobile phone brands occupy the domestic mobile phone market, until 1997, there are domestic mobile phone to join the battlefield. Until now, domestic mobile phone has experienced 19 years, has formed a certain scale in the mobile phone market, occupy a part of market share. At the same time, has been part of the domestic mobile phone has begun to internationalization, to the international arena. However, there are still a lot of problems in the development of domestic mobile phone brand, for example: excessive focus on mobile phone performance, the core technology is monopolized by foreign mobile phone brands, after-sales service is not in place and so on.China's mobile phone market capacity is huge, is still in the growth stage, the prospect of attractive. This also means that the competition is very fierce, domestic mobile phone mar...
