ContentsChinese Abstract.....................................................................................2English Abstract......................................................................................31. Introduction.........................................................................................41.1 Research Background and Significance....................................................................................41.2 Research Overview....................................................................................................................51.3 Research Ideas and Methods.....................................................................................................71.4 Research Content and Innovation..............................................................................................72. The Description of Xiapu Tidal Flat.....................................................82.1 The Characteristics of Xiapu Tourism Culture..........................................................................82.2 The Description Status of Xiapu Tidal Flat Tourism Culture....................................................93. The Necessity of Xiapu Tidal Flat Tourism Resources......................103.1 Exploit the Advantages to Geography and Enhance Attraction..............................................103.2 Developing Tidal Flat Tourism and Meet the Needs of development.....................................104. External Propaganda Means and Application of Xiapu Tidal Flat Tourism Culture......................................................................................104.1Establishment of High-quality Propaganda Work team...........................................................104.2 Multilateral Investment Means................................................................................................114.3 Cultivation of Tidal Flat...