我国互联网保险营销策略研究论文

本科论文摘 要在中国保险业近几十年的快速发展过程中，传统保险业的发展由于各种问题，特别是营销策略的发展而遇到了瓶颈，营销策略还存在着一定的问题。因此，互联网公司亟需提高互联网保险营销策略，通过挖掘客户，并加强全社会风险保障意识，才能在竞争激烈的互联网保险行业立于不败之地。本文对互联网保险营销策略进行研究，以“互联网＋”为背景，探讨了论文的研究背景和意义，以及相关的国内外研究现状。以互联网保险营销概述为基础，通过分析互联网保险营销模式以及营销策略，找出现阶段营销策略存在的问题并提出相应的对策和建议，以期对互联网保险营销起到积极的推动作用。关键字：互联网保险，保险产品，营销策略 本科论文AbstractOver the past decade, there has been a rapid development in the Chinese insurance industry. The growth of traditional insurance industry has encountered a bottleneck due to various challenges. In particular, there has been a lot of issues arising in the marketing strategies of the insurance companies. As a result, Insurance companies are seeking urgently needed solutions to improve online marketing strategies. Only by attracting new customers and raising the awareness of risk prevention in the whole society can companies succeed in the highly competitive online insurance market. This paper studies the online marketing strategy in the insurance industry. With "Internet +" as the background, the paper discussed the background, significance and status of the research at home and abroad. In this paper, we introduced the concept of Internet insurance industry. By analyzing the marketing models and strategies, we found out existing problems and came up with some measures and suggestions. We look forward to playing a positive role in promoting online marketing strategies in the insurance industry. Key words: Internet insurance, Insurance products, Marketing strategy本科论文目 录前 言..............................