广东东软学院本科毕业论文摘 要近年来，商务谈判的研究逐渐得到很多学者的青睐。由于国际商务谈判是以经济利益为目的、以价值谈判为核心，所以谈判者的语言表达能力、协调沟通能力、思维转换能力都必须达到一定的专业水平。目前中美商务谈判的情况整体不太乐观。例如，中国与美国在国际商务谈判中因为中美的交流方式、思维模式、心理素质、文化差异以及语言表达不同，所以导致谈判屡次不爽，往往需要多次协商或者以失败而告终。通过分析顺应理论、面子理论和礼貌原则，研究了委婉策略在中美商务谈判中的应用。委婉策略是一种特殊的、间接的和重要的语言工具，它能够赢得对手的良好印象，并为建议者提供了在商务谈判中避免尴尬的退路。关键词：中美商务谈判；文化差异；委婉策略 PAGE \* MERGEFORMATiii题目：The Application of Euphemism in Sino-US Business Negotiation委婉策略在中美商务谈判中的应用广东东软学院本科毕业论文ASTRACTIn recent years, the research of business negotiation has gradually been popular with a great deal of scholars. Since international business negotiations are based on economic interests and value negotiation as the core, the negotiators' abilities of language expression, coordination communication, and thinking conversion must reach on certain of professional levels. Nowadays, overall situation of Sin-US business negotiations are not quite optimistic. For instance, in the international business negotiations between China and the United States, the Sino-US communication approaches, thinking methods, psychological qualities, cultural differences and language expressions are diversity. As a result, the negotiations have been repeatedly unsatisfactory requiring multiple negotiations or ending in failure. Through Adaptation Theory, Face Theory and Politeness Principles, the application of euphemistic strategies in Sino-US business negotiations is studied. Euphemism is a particular, indirect and significant language tool, which maybe win the good impression...
