北京理工大学珠海学院 2020 届本科生毕业论文 中国跨境电商平台进口数码电器的问题研究中国跨境电商平台进口数码电器的问题研究摘 要近年来，由于中国对跨境电商平台频繁推出利好的政策，再加上智能手机的推动和互联网的广泛应用，还有从事跨境电商人员的积极推进，地球村的建设步伐已经明显加速，不同国家之间的时间与空间的距离逐渐变小，这让国际间的来往渐渐变得方便且密切，电子商务将毫无疑会趋于全球化，这是跨境电商发展的有利因素，将有力推动其发展进程，跨境电商步入了高速发展轨道，成为了外贸领域中一匹令人惊艳的黑马。而数码电器近年来的发展同样十分快速，在人们的生活中充当着越来越重要的角色，然而产品质量等问题在交易过程中频繁出现，导致跨境电商品台上的消费者的消费体验产生了不好影响。本文选择跨境电商平台进口数码电器为样本，从消费者的角度，通过抓取在线评论，了解进口数码电器现状，探索目前在进口跨境电商数码电器存在的问题，希望在解决进口跨境电商数码电器行业质量问题方面做出贡献的同时，北京理工大学珠海学院 2020 届本科生毕业论文对其他行业的问题案例起到了一定的参考作用。关键词：跨境电商、数码电器、消费者行为、在线评论Study on the import of digital electrical appliances on China's cross-border e-commerce platformsummaryIn recent years, with the continuous introduction of national cross-border e-commerce favorable policies, with the popularity of the Internet and the promotion of smartphones, as well as cross-border e-commerce practitioners to promote the process of the global village has accelerated, it has narrowed the space-time distance of various countries, making international exchanges increasingly convenient and frequent. The wave of e-commerce globalization has become unstoppable, which has become an important driving force for the development of cross-border e-commerce to a certain extent, cross-border e-commerce has entered a high-speed development stage to become a stunning dark horse in the field of foreign trade. The development of digital electrical appliances in r...
