目 录摘 要................................................................................................................IAbstract.............................................................................................................II引 言...............................................................................................................11 市场营销策略相关理论概述........................................................................31.1 市场营销策略的内涵.........................................................................31.2 市场营销策略的内容.........................................................................31.3 市场营销策略的作用.........................................................................31.4 4P 营销理论........................................................................................32 中国人保财险丰润分公司营销现状分析....................................................42.1 中国人保财险丰润分公司简介.........................................................42.2 中国人保财险丰润分公司市场营销现状.........................................63 中国人保财险丰润分公司市场营销环境分析............................................83.1 外部环境分析.....................................................................................83.2 公司内部环境分析.............................................................................83.3 市场发展趋势...................................................................................103.4 竞争对手分析...................................................................................113.5 SWOT 战略分析...............................................................................114 中国人保财险丰润分公司市场营销存在的问题分析..............................134.1 产品同质化严重...............................................................................134.2 产品缺乏差异化定价.......................................................................134.3 营销渠...
