目 录摘 要.........................................................................................................IAbstract..........................................................................................................II引 言.........................................................................................................11 微信公众号文章标题研究概述.................................................................21.1 微信公众号文章标题的类型.............................................................21.2 微信公众号文章标题的发展趋势.....................................................21.2.1 口语化........................................................................................21.2.2 趣味化........................................................................................31.2.3 多样化........................................................................................32 微信公众号《锦州热力》标题的写作特点.............................................42.1 微信公众号《锦州热力》标题的修辞特点.....................................42.1.1 生动形象的比喻........................................................................42.1.2 富有人情的拟人........................................................................52.1.3 音韵和谐的对偶........................................................................52.1.4 层次分明的排比........................................................................62.1.5 文采斐然的引用........................................................................62.2 微信公众号《锦州热力》标题的语法特点.....................................72.2.1 善于运用网络词汇....................................................................72.2.2 高频出现疑问代词....................................................................82.2.3 善于运用陈述、疑问及感叹句型............................................82.3 微信公众号《锦州热力》标题的语气与情态特点.......................102.3.1 庄严肃穆...........
