中国手机国际竞争力分析

中国手机国际竞争力分析中国手机国际竞争力分析摘 要伴随着我国的手机品牌在国际市场上的市场经营不断扩大，中国的手机产业的竞争力也在相应地提升当中。不过，国际市场上，中国手机产业与品牌作为一个新兴的竞争者，其自身的竞争力还并未突显。中国手机产业在国际市场上，面临着传统的手机品牌，如三星、苹果的市场竞争，争夺市场份额，还要不断地提升自身的品牌知名度。因此，在市场发展中，作为中国手机品牌，需要从产业的整体发展中深入地分析自身的国际竞争力现状，探究自身存在的不足，以期获得更好的发展。在本文的研究中，对当前我国的手机产业发展现状进行分析，主要是从全球手机产业的发展历程、我国手机产业的发展现状以及我国手机产业的国际市场发展现状等三个方面来进行分析。然后在具体的研究中，通过波特钻石模型的理论研究方法，分析当前我国手机产业的国际竞争力现状，认为目前的中国手机产业在国际手机市场中，是处于较为有利的国际竞争优势当中。同时从政府与企业两个方面提出了相应的发展建议。关键词：中国手机产业；钻石模型；国际竞争力CHINA MOBILE INTERNATIONAL COMPETITIVENESS ANALYSISAbstractWith the continuous expansion of China's mobile phone brands in the international market, the competitiveness of China's mobile phone industry is also increasing accordingly. However, in the international market, China's mobile phone industry and brands, as an emerging competitor, have not yet highlighted their own competitiveness. In the international market, the Chinese mobile phone industry is facing market competition from traditional mobile phone brands such as Samsung and Apple, competing for market share, and constantly raising its own brand awareness. Therefore, in the development of the market, as a Chinese mobile phone brand, it is necessary to deeply analyze the current status of its international competitiveness from the overall development of the industry and explore its own shortcomings in order to achieve better development. In the research of this article, the current status of...