本科论文摘 要近年来，我国经济平稳快速发展，始终保持强劲的发展势头，孕育了国内蓬勃发展的保险市场。近年来，在我国相关政策的指导和鼓励下，我国正从一个保险大国稳步向保险强国迈进。保险已经成了人民生产生活和社会经济中的重要组成部分，它在医疗、养老、救灾等方方面面都显示出了极其亮眼的重大贡献。本文以中国保险市场巨头平安人寿为我国保险行业缩影，对其营销模式展开了分析讨论，结合当年国内保险业大环境经行分析，发现了其营销弊端，为其保险市场营销模式找到了转变之路，可以为国内一些保险公司提供基本的营销思路，提高其生命力、顽强力。关键词：保险，市场营销，营销策略本科论文AbstractIn recent years, the steady and rapid development of China's economy, always maintain a strong momentum of development gave birth to the domestic booming insurance market. In recent years, under the guidance and encouragement of China's relevant policies, China is moving steadily from an insurance country to an insurance country. Insurance is an extremely important part of people's production and life and social economy. It has made great contributions to medical treatment, pension, disaster relief and other aspects. Based on China's insurance market giant peaceful life for China's insurance industry, discussed the marketing model, combined with the domestic insurance industry environment by the line analysis, discovered its marketing malpractice, for its insurance marketing mode to find the way to shift, can provide some insurance companies in China with the basic marketing ideas, improve its vitality and strong force.Key words：insurance, marketing, marketing strategy目 本科论文录1 绪论..................................................................................................................................11.1 研究背景和意义...................................................................................................11.1.1 研究背景.......................
