“她”消费时代的咸阳养生旅游产品设计初探摘 要消费的“她时代”已经来临，女性引领消费风潮正逐渐成为新的市场增长点女性的消费影响力日益凸显。生态养生旅游是目前世界上最环保、最受旅游者欢迎的旅游产品之一，特别是受到女性旅游者的欢迎。本文将着力整理挖掘咸阳的传统养生文化，整合养生资源，经过长期实践检验和科学研究，将依托传统中医保健资源和丰富的地热资源，对适合“她”消费时代的咸阳养生旅游产品进行初步探讨。关键词：“她时代” 咸阳 养生旅游IAbstract"She era" of consumption has arrived, and the consuming trend which females lead is gradually becoming a new point of growth in market. The influential power of females’ consumption is looming large. Ecological health tourism is one of the most environmentally friendly and popular tourism products around the world, which is especially appreciated by female tourists. This paper will focus on excavating Xian yang traditional health culture, integrating health resources. With long time of examination and research, the paper will rely on traditional Chinese medicine health care resources and abundant geothermal resources to primarily discuss what the suitable health tourism product of Xian yang is for "She era" of consumption. Key words："She era" Xian yang Health tourism II目录摘 要..........................................................IAbstract.......................................................II第一章 引 言...................................................1第二章 “她时代”与养生旅游....................................22.1“她时代”消费影响力.......................................22.2“她时代”在养生旅游产品开发的重要性.......................2第三章 咸阳“她时代”养生旅游核心竞争力开发条件分析............33.1 自然生态环境..............................................33.1.1 空气和气候资源........................................33.1.2 森林植物资源..........................................33.1.3 温泉...
