题 目：探究动画电影的衍生品问题与对策——以《哪吒》为例摘 要 党的十九大以来，文化产业进入发展元年，作为文化产业中重要的一支——动画产业也发展的如火如荼。但我国动画电影衍生品作为动画产业中重要的组成部分，因还未形成完整的动画产业链，导致其盈利能力较差，开发成功的衍生产品凤毛麟角。中国动画电影衍生品开发迫在眉睫。本文运用叙事分析法和比较分析法，在剖析发展优势与存在问题的基础之上，尝试探讨我国动画电影衍生品发展中的痛点，从政府、市场、企业三个方面来找出衍生品未来的发展路径。目前我国衍生品发展条件优渥，同时也存在着一些短期内无法解决的问题，但总体形势向好，发展潜力大。关键词：动画电影 衍生品开发 产业链AbstractSince the 19th National Congress of the Communist Party of China, the cultural industry has entered the first year of development. As an important branch of the 1cultural industry, animation industry has also developed in full swing. However, as an important part of animation industry, China's animation film derivatives have not formed a complete animation industry chain, resulting in poor profitability, and few derivatives have been developed successfully. China's animation film derivatives development is imminent. This paper uses narrative analysis and comparative analysis, on the basis of analyzing the development advantages and existing problems, tries to explore the pain points in the development of animation film derivatives in China, and finds out the future development path of derivatives from the three aspects of government, market and enterprise. At present, China's derivatives development conditions are good, but there are also some problems that can not be solved in the short term, but the overall situation is good and the development potential is great.Keywords: Animated Movies Derivatives Industry Chain2目录摘 要...........................................................................
