摘要：当下随着人工智能、VR、AR 等虚拟技术的不断完善，新媒体领域即将面临巨大的变化和改变，在这样的大趋势之下，必须对媒体的发展现状以及趋势有一定的把我，才能在当下先进网络媒体技术的基础上不断创新传播方式，占领媒体市场的制高点。而市场是最能直接反应大众消费喜爱及趋向以及媒体发展现状，文章以李宁在新疆媒介市场的发展变化为缩影，对我国当下的额媒介市场发展限制进行分析研究，并对未来的发展趋势进行简单的预测。关键词：媒体，市场，现状，趋势Absrtact: Nowadays, with the continuous improvement of artificial intelligence, VR, AR and other virtual technologies, the field of new media is about to face tremendous changes and changes. Under such a general trend, we must have a certain understanding of the current situation and trend of media development, in order to continuously innovate the mode of communication on the basis of the current advanced network media technology and occupy the commanding heights of the media market. The market is the most direct response to popular consumer preferences and trends as well as media development status. In this paper, the development of Li Ning's media market in Xinjiang as a microcosm, the current restrictions on the development of China's frontier media market are analyzed and studied, and the future development trend is simply predicted.Key words: media, market, current situation, trend目录..........................................1..........................................1.....................................1.............2......................................2........................................3..................................................5....................................5..........................................5..............................................5....................................6......................................6......................................................
