商务英语学习中跨文化交际能力培养的研究A Study of the Cultivation of Intercultural Communicative Competence in Business English Learning

AbstractWith the development of communication, transportation, and economic globalization, intercultural communication becomes more and more frequent and international competition become fiercer. Therefore, it is particularly important for Business English major students to strive to improve their professional business knowledge and the skills of cross-cultural communication. Meanwhile, more and more theories on Intercultural Communication Competence have been introduced into China, and Business English teaching in China has begun to put emphasis on the cultivation of students’ ICC, but the results are far from satisfactory. Therefore, this thesis makes an attempt on the content and measures of the cultivation of students’ ICC in the learning of Business English.This paper is a good study of the basic content of ICC, the importance of ICC in Business English learning. It introduces the definitions and characteristics of communication, culture and intercultural communication, discusses the connotations and components of ICC. Based on the discussion on ICC, this paper explores the importance and necessity of ICC, and finally puts forward some strategies on how to cultivate ICC in the learning of business English. This paper is aimed to help people better understand the importance of intercultural communication, and to achieve their intention in business English communication by adopting some effective strategies to cultivate the ICC.Key words: intercultural；communicative competence；cultivation；business English learningi摘 要随着国际交往、交通以及世界经济全球化的发展，各种跨文化交流活动的日益频繁，国际竞争日趋激烈。因此努力提高自身商务领域专业知识和跨文化交际能力对商务英语专业的学生来说尤为重要。与此同时，有关跨文化交际能力的理论被越来越多地引入到中国...