融资管理的问题及优化策略——以万科为例摘要房地产行业作为我国国民经济的支柱产业，对我国经济增长有着巨大的推动作用，其发展也受到了我国各界的广泛关注。但房地产开发需要大量的资金，仅靠房地产开发商的自有资金，很难满足开发的资金需求，因此，企业不得不加强资金融资。但纵观目前的房地产企业，普遍存在融资管理问题，导致好不容易筹到的资金因融资管理不善又陷入到了资金困境中。鉴于此，本文将采用文献资料法、案例研究法等，分析万科公司融资管理的现状，找出存在的问题，并结合公司的实际，提出几点针对性的融资管理优化对策，包括制定科学完善的融资规划、完善资本结构、选择合理融资模式降低融资成本、完善公司的治理结构、加强对融资风险的防范等，希望可以帮助公司更好地预防融资风险。关键词：万科集团,融资方式,融资管理IFinancing management problems and optimization strategies——A Case of VankeAbstractAs a pillar industry of China's national economy, the real estate industry has greatly promoted the economic growth of China, and its development has been widely concerned by all walks of life in China. But the real estate development needs a lot of capital. It's hard for the real estate developers to meet the needs of the development funds only because of their own funds. Therefore, enterprises have to strengthen capital financing. But throughout the current real estate business, there is widespread financing management problem, which leads to the difficulty of raising funds because of poor financing management. In view of this, this article will use literature method, case study method, analysis of the current situation of financing management of Vanke Company, find out the existing problems, combined with the company's actual, put forward some countermeasures to optimize the financing management, including establish scientific and perfect financing planning, improve capital structure, rational choice of financing mode to reduce financing ...
