浅析南京牛首山文化旅游区开发与推广摘要位于南京市江宁区境内的牛首山，自然风景俊美，佛教文化资源丰厚，老话说:“一座牛首山，半部南京史”。本文通过对牛首山旅游区的深入研究和分析，指出该旅游区存在着以下几种问题：旅游区的服务水平不高、该地区的宣传力度不够、旅游区内的基础设施不够完善和旅游区的开发不够等。通过对以上问题的探讨，提出以下几点建议：需要增加牛首山旅游地区的农家乐、对于旅游区内的基础设施，需要进行维护和完善、提高旅游区的服务水平和开发程度，除此之外还需要对旅游区进行大力的宣传，这样才能够吸引游客。借此希望对牛首山的发展具有一定的参考价值。关键词：牛首山；宣传；开发推广IAbstractniushou mountain is located in jiangning district, a scenic spot in the southern suburbs of nanjing city. It is also known as niushou mountain among the folk people for the fact that the confrontation between the two peaks protruding from the top of the mountain resembles the two horns of the head of a cow. Niushou mountain, with its beautiful natural scenery and profound cultural deposits, was the place where ought against the dynasty and where he was laid to rest. Its buddhist culture has a long history and is the birthplace of Chinese tauren zen.This article first to the cow first mountain tourist area of the low level of development, publicity is not in place and old tourist facilities, service quality needs to be upgraded and surrounding development blindness big problems are discussed, then for the cow first mountain tourist area management development put forward the following strategies: improve the level of development, strengthening propaganda, improve tourist facilities and service quality, increase organic product form, reconstruction and improve the system. Hope to provide a IIstrong theoretical basis for the management and development of niushou mountain tourism area.Key words: niushoushan...
