A Study on the Development of Franchising of Chinese Small and Medium Sized Enterprises 浅析特许经营在中国中小型 企 业 的 发 展 ContentsAbstract..........................................................................................................................1Abstract(Chinese)............................................................................................................2I.Introduction.................................................................................................................3II. Literature Review........................................................................................................4III ． The Overview of the Franchising............................................................................53.1 The Concept of the Franchising.......................................................................53.2 Types of Franchising.....................................................................................53.2.1 According to the required capital investment......................................53.2.2 According to transaction form of the franchisees..................................63.2.3 According to the nature of the franchise...........................................63.2.4 According to the division of franchise business..................................63.3 The Advantages of the Franchising..................................................................73.4 The Disadvantages of the Franchising..............................................................8IV. The Positive Role of Franchise in the Development of Small and Medium-sized Enterprises in China..............................................................................................94.1 Improving Its Financing Means.......................................................................94.2 Expanding Its Sales Channels...............................
