I题 目：旅行社奖励旅游产品的开发摘 要在全球旅游产业市场之中，奖励旅游已经成为其中增长速度最快的细分市场之一，尽管如此，我国奖励旅游的发展状况却远不能够满足企业的需求。因此，本文将会从具体案例出发，借鉴国内外的一些理论和实践，来探讨奖励旅游在我国大型的销售导向型企业里的应用程度。企业需要注意以下三个问题：第一，奖励旅游是对具有突出贡献的员工进行的一种奖励，同时也是有效培育企业的文化、增强企业内部的凝聚力以及激发员工工作热情的措施。第二，奖励旅游应该是企业的一项重要管理策略，因此企业必须对奖励旅游的整个流程进行完善周密的安排，确保此项活动能达到预期目标。第三，确保此项活动能使员工的奖励和企业的未来发展互补。关键词：旅行社；奖励旅游；开发策略IIAbstractIncentive Travel has become one the fastest growing segments in the global travel industry. However, the development of incentive travel in China still can not meet with the grooving demands of the enterprises. Based on domestic and international theories and practices as well as some typical cases of incentive travel, this paper has discussed how incentive travel can be applied to large sales-oriented companies, at the same time, the application methods like the basic principles of the implementation of incentive travel, activity plans, the choice of destinations, the size of tour groups, itinerary plans, soft services, cost management, and security management. To develop incentive travel, the enterprises should focus on the three points. Firstly, enterprises should improve the understanding of incentive travel that the program is both to reward those who have made outstanding contributions, and the important measures aimed at cultivating corporate culture, enhancing staff passions of work, increasing corporate cohesion, expanding the corporate influence, and improving business management. Secondly, incentive travel should be treated as an important ma...
