农村电子商务发展研究——以 M 电商村为例摘要近年来，随着互联网环境的不断完善，我国的电子商务发展快速，已在经济和社会等各个领域中得到了广泛应用。在经济全球化和网络化的今天，城市作为国家经济增长的基点，吸引了大多数网络公司和电子商务企业的目光，成为电子商务的重要载体。城市的经济水平和信息化发展的程度远远超过农村，这也导致了我国农村电子商务市场一度被忽视。随着国家对农村信息化建设步伐的加快和重视,农村的生产经营方式和农民的生活发生了很大的变化,计算机的普及和农村互联网的建设促使电子商务也在农村迅速兴起,并向纵深方向发展。但由于技术，基础设施的不完善，配套体系的缺失和农民文化素质等方面的原因影响了电子商务在中国农村的发展前进的步伐,本文通过对当前 M 电商村电子商务发展现状及其发展进程中所存在的问题进行了简单的分析和研究，并就 M 电商村电子商务的发展存在的问题给出相应的对策，为农村电子商务的发展提供一些建议。关键词：农村，电子商务，问题，对策Research on the Development of Rural E - commerce: A Case Study of M E - commerce Villageabstract In recent years, with the continuous improvement of the Internet environment, China's e-commerce has developed rapidly and has been widely used in various fields such as economy and society. In today's globalized and networked economy, cities, as the basis of national economic growth, have attracted the attention of most network companies and e-commerce enterprises and become an important carrier of e - commerce. The economic level of cities and the extent of information development far exceed that of rural areas, which has also led to the neglect of China's rural e-commerce market. With the acceleration and emphasis of the country on the pace of rural informatization construction, great changes have taken place in the rural production and management methods and the lives of farmers. The popularization of computers and the construction of rural Internet have promoted the rapid rise of...
