摘 要： 随着中国城市的不断发展，旅游体验的质量逐渐成为旅游过程中游客关心的核心问题。因此，在关注体验式旅游的产品开发模式，以满足游客的目前以及未来的需求是保持中国旅游业市场能够有序健康持续发展的有效途径。本文首先介绍了体验式旅游的重要概念及理论，分析了体验式旅游的概念、内涵及特点，然后阐述了旅游的定制营销的概念、现状、问题及相关解决策略。进而分析了我国的吸烟室旅游的现状、存在问题和相关设计理念以及开发模式。并以舟山市为例，分析了它的存在问题、开发的优劣势条件。并在最后总结部分结合整篇文章的内容给出一些有建设性意义的对策，以助于更好地实现舟山市体验式旅游的发展。关键词：体验式旅游；开发模式；舟山市Study on the Experiential Customized TourismProduct Development - On the Case of ZhoushanAbstract:With thecontinuous development of Chinese cities, the quality of the tourist experienceis becoming the core issue of tourism during the tourist interest. Therefore,attention experiential tourism product development model to meet current andfuture needs of tourists is an effective way to maintain China's tourism marketorderly healthy and sustainable development. This paper introduces theimportant concepts of experiential tourism and theory, the concept, content andcharacteristics of experience tourism, and explains the concept of customizedmarketing tourism, situation, problem and related solution strategy. Furtheranalysis of the current situation of tourism in the smoking room, problems andrelated design and development model. And Zhou Shan City as an example, to analyzesits problems, advantages and disadvantages of the conditions of development.Combined with the contents of the entire article in the last section，it gives somesummary constructive measures in order to help better development of itsexperiential tourism. Keywords: experience tour； Development mode；The city of Zhou Shan 目录 第一章 绪论1.1 研究背景与...
