广东东软学院本科生毕业设计（论文） 绿色农产品的营销模式创新研究 —— 以河源东森堂公司为例 Research on the innovation of marketing mode of green agricultural products -taking dongsentang company as an example 内容摘要近年来，技术的日益革新使我们生活在一个互联网的世界，“互联网+”的概念自出现以来更是被广泛应用在各行各业，促进了许多新事物的出现与发展。受新冠疫情影响，全国各地的农业产品都面临滞销的困境，一方面凸显出传统农产品营销模式的局限性，受到时间、空间限制；另一方面加速了农产品网络营销条件的完善，为日后的发展打下基础。由此可见农产品营销想要达到供需基本平衡、促进精准脱贫、推进农业现代进程的成效，需要广泛推广“互联网+农产品”营销模式。本文主要通过以河源东森堂公司的“企业+农户+电商”模式为例子，以及对互联网形势下农产品营销的概述，从中体现“互联网+农产品”的可行性和必要性，进而为农产品营销模式的进一步发展提出创新策略，使贫困地区和消费市场间的供需纽带得以打通，农民脱贫致富、农产品加工企业长足发展。关键字：农产品；营销模式；东森堂公司；互联网+ 广东东软学院本科生毕业设计（论文） AbstractIn recent years, the increasing innovation of technology makes us live in an Internet world, the concept of Internet accelerated speed has been widely applied in all walks of life since its appearance, promote the emergence and development of many new things. Affected by the new crown epidemic,agricultural products all over the country are facing the dilemma of unsalable, on the one hand, it highlights the limitations of traditional agricultural product marketing mode, which is limited by time and space; on the other hand, it has accelerated the improvement of agricultural products network marketing conditions, laying the foundation for future development. It can be seen that agricultural product marketing aims to achieve the basic balance between supply and demand, promote the precise poverty alleviation and promote the effect of modern...
