本科论文摘 要推进社会主义新农村的改造，深化农村金融的革新，使农村金融机构有了大规模地发展进步。在农村金融市场上多样化金融机构激烈角逐的前提就是农村金融市场的兴盛和不断进步。农村商业银行身为农村金融机构的重要一面，面临着在这样有强大竞争力的市场背景下该如何发展进步的麻烦。农村商业银行在中国的迅速发展,对农村地区金融服务需求的满足,不仅提高了中国银行的水平结构,也为农村的金融市场提供了新的发展力量。农村商业银行发展的过程中具备许多优势,例如国家政策支持、地区差异等；也有一些劣势,比如规模较少,有先天性的不足等。农村商业银行要想在激烈的竞争中占据优势,必须探索和利用竞争力的核心利益,促进自身的可持续发展。因此,本文选择农村商业银行核心竞争力作为研究的出发点。首先介绍农村商业银行的产生、发展和经营状况，根据这些，在理论研究方面对农村商业银行进行核心竞争力方面的研究。接下来，基于科学、完整、稳固的原则，通过 swot 分析农村商业银行。最后，根据分析的结果，为我国农村商业银行核心竞争力的提高提出建议。关键字：农村商业银行，核心竞争力，SWOT 分析本科论文AbstractTo promote the transformation of the new socialist countryside, deepen the reform of rural finance, so that the rural financial institutions have been large-scale development and progress. The premise of fierce competition of diversified financial institutions in rural financial market is the boom and continuous improvement of rural financial bazaar. As a significant aspect of rural financial organizations, rural commercial banks are up against the trouble of how to develop and progress in such a competitive market background. In china the prompt development of rural commercial banks and the satisfaction of the need for financial services in rural areas not only enhance the level construction of Chinese banks, offer new evolution strengths for rural financial markets. Rural commercial banks possess many preponderances during the course of development, such as state policy support, areal variation,...
