I暖石公司网络营销策略研究 摘要网络营销已经成为一种新的营销策略变成越来越多的企业实现营销目标的重要方法。互联网的普及为我国网络授课行业发展带来良好的契机，暖石公司建立暖石网自2015 年 1 月网站上线以来，公司主营业务是帮助转行者和大学毕业生成功面试进入互联网公司工作。本选题从暖石公司网络营销策略出发，针对“暖石网”进行全面的营销策略研究。通过暖石公司网络营销的现状分析存在的问题，并对其提出解决方案和措施。论文题目：II关键字:网络营销；营销策略；网络授课；线上培训IIIAbstractAs a new marketing method, network marketing has become an important means for many enterprises to realize their marketing goals. The popularity of the internet has brought a good opportunity for the development of China's online teaching industry. since the website of warm stone company was launched in January 2015, warm stone company has been focusing on helping job changers and university graduates to successfully join the internet company. This topic starts from the warm stone company's network marketing strategy and carries out a comprehensive marketing strategy research for warm stone network. Through the analysis of the current situation of warm stone company's online marketing, this paper puts forward some solutions and measures.Keywords: Network marking; Marketing planning; Network teaching; Online translationIV目录摘要........................................................................................................................IAbstract.................................................................................................................II1 绪论...................................................................................................................11.1 研究背景.......................................................................................................................11.2 研究的目的和意义...........................................
