清远凤城生态园营销策略研究摘要随着旅游业的快速发展，生态旅游行业也迅速扩张。生态旅游是一种以环境保护为前提的旅游活动,是世界旅游发展的一种方向,但在生态旅游的发展上生态园营销策略至关重要。随着经济的发展，消费者对于产品个性化的追求更加强烈，对个性化的服务也是更加向往。因此，如何根据消费者的需求倾向进行产品设计，深入挖掘消费者内心所需，并根据消费者行为优化当前的营销策略，从而吸引广大的消费者、促进生态旅游的快速发展，已成为当下生态园发展亟待解决的问题之一。本文通过“4p”营销理论，来分析以及解决清远凤城生态园所存在的问题；最后，我们根据找出的问题，有针对性地提出解决清远凤城生态园营销问题的对策。关键词:“4P”营销理论；生态旅游；营销策略12北京理工大学珠海学院 2020 届本科生毕业论文Research on the marketing strategy of Qingyuan Fengcheng ecological parkAbstractWith the rapid development of tourism, the ecotourism industry is expanding rapidly. Ecotourism is a kind of tourism activity based on environmental protection, which is a kind of direction of world tourism development, but it is very important to develop eco-tourism in ecotourism. Along with the development of economy, more and more consumer pursue personalized products and personalized service, in the face of the personalized requirements of consumers in the market now, how to better understanding the needs of the consumers, and optimize the existing marketing strategy, the maximum to attract consumers, enlarge the market power of Feng Cheng ecology garden, has become a city ecology is an urgent need to solve the problem. In this paper, based on the famous "4 p" marketing theory, to qing yuan Feng Cheng ecology garden as the research object, through to the qing yuan Feng Cheng ecology garden at present to study the current situation and existing problems of the marketing strategy, found Feng Cheng ecology garden on the product, price, chan...
