美食类会展网络内容营销研究市场营销专业

I 美食类展会的网络内容营销研究 摘 要随着互联网的迅猛发展，我们的生活进入了一个新的时代，各行各业纷纷涌入互联网传播的大潮，以期追赶时代发展的快速步伐，创造商机，赢取最大利益。社会化媒体的传播方式十分符合当下社会文化消费特征，这种新型的传播方式带来了传统媒体无法比拟的传播效果，不仅吸引了越来越多的移动端用户而且为美食类展会的营销提供了新的思路。在社会化媒体迅速发展的前提下，从理论层面探究美食类微视频发展的新现象、新理念、新办法、详细分析当前我国美食类会展营销的现状、问题和发展趋势，对美食类微视频产业长久、健康地发展具有现实意义。关键词：美食类展会；网络内容；营销研究II A study on Tourist Satisfaction of Hainan Modern FestivalsABSTRACTSocial media dissemination way very much in line with the current social and cultural consumption characteristics,this new type of communication brings the traditional media can not match the communication effect,not only to attract more and more mobile end users but also for food micro video marketing provides a new train of thought.Under the premise of the development of social media,from the theoretical level to explore the gourmet class micro video development of new phenomena,new ideas,new methods,a detailed analysis of current our country food micro video marketing present situation,problems and development trend,the food category micro video industry long,healthy development has practical significance.Keywords: Hainan,Modern festival,Tourist satisfaction,investigation 目 录摘 要..............................................................IABSTRACT...........................................................II1 绪论..............................................................11.1 研究背景..............................................................11.2 研究意义..............................................................12 会展的网络营销传播现状............................................22.1 会展及会展传播...