目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................31《寻香米酒》创作阐述.........................................................................................41.1 创作背景.......................................................................................................41.2 作品阐述.......................................................................................................52 《寻香米酒》创作依据.......................................................................................72.1 书法的审美特点及在平面设计中的应用美学分析...................................72.2 水墨画的审美特点及在平面设计中的应用分析.......................................82.3 经典米酒品牌包装设计赏析.......................................................................93《寻香米酒》创作过程.......................................................................................113.1《寻香米酒》包装设计的书法元素应用..................................................113.2《寻香米酒》包装设计的水墨画元素应用..............................................123.3《寻香米酒》包装设计的中国传统诗词应用..........................................143.4《寻香米酒》包装设计的刀版图设计......................................................153.5《寻香米酒》包装设计的环保材质的选择与应用..................................16结 论.................................................................................................................20参考文献.................................................................................................................21致 谢........................................................................................................