内容摘要和关键词····························第 1 页英文摘要·····································第 2 页前言·········································第 3 页市场调研（见报告书附本）·····················第 4 页分析研究（见报告书附本）····················第 6 页设计构思展开（见报告书附本）···············第 7 页设计展开（见报告书附本）····················第 8 页方案确定（见报告书附本）·····················第 9 页综合评价（见报告书附本）·····················第 10 页结论和展望···································第 11 页致谢··········································第 12 页参考文献·····································第 13 页1谢馥春企业形象设计【内容摘要】 系列包装设计是为实现谢馥春企业形象的具体表现。系列白装设计可以塑造和传播企业形象，显示企业个性，有利于谢馥春在激烈的市场竞争中占得优势。在图像要素上选择人类之母——女娲来进行图形创作。经过调查，女娲的形象来自于蛙形纹，所以基本元素是在蛙形纹上加以变化发展来进行确立的。在海报和包装的设计上也采用基本图形再加以一些赋予意义来进行设计。【关 键 词】 谢馥春、女娲、蛙形纹、品牌形象设计2Xie Fuchun's Corporate Image Design 【Abstract】Series packaging design is a concrete manifestation of Xie Fuchun's corporate image.Series white dress design can shape and disseminate the image of the enterprise and show the personality of the enterprise, which is conducive to Xie Fuchun's dominance in the fierce market competition. In terms of image elements, Nuwa, the mother of human beings, is chosen to create graphics. After investigation, Nuwa's image comes from frog pattern, so the basic elements are establ...
