本科论文摘 要家庭装修以及室内空气净化和治理都与我们的生活健康息息相关。随着科学技术的进步和发展，越来越多的室内空气净化产品和技术进入到我们的生活中，它们不仅可以有效治理家庭装修后带来的有毒有害气体，使室内空气清洁流通，还能够进行人性化的控制，调节室内的温度湿度环境，能耗低且易维护。本文通过对国内外空气净化产品的现状分析结合蓝鲸深洁公司的发展历程和经营现状对室内空气净化产品做了一系列的营销策略研究。重点通过环境分析和产品 STP 分析，找出本公司产品以及营销策略中存在的问题和不足，针对这些存在的问题制定有效的对策。关键词：家庭装修，室内空气净化，营销策略本科论文AbstractHome decoration and indoor air purification and management are closely related to our lives and health. With the progress and development of science and technology, more and more indoor air purification products and technologies have come in to our life.They can not only effectively control the toxic and harmful gas after home decoration,make indoor air clean and circulating, but also can carry out human control temperature and humidity environment,low energy consumption and easy maintenance.This article through to the domestic and foreign air purification product present situation analysis unifies Lanjingshenjie company's development process and the management present situation to do to the indoor air purification product. The series camp marketing strategy research.Focus on environmental analysis and product STP analysis to find out the problems in company products and marketing strategies sufficient,the problem that exists in the light of these makes effective countermeasure.Key words：home decoration,indoor air purification ,marketing strategy本科论文目录前 言................................................................................................................................................11 绪论................................................
