目 录摘 要.................................................................1一、项目背景..........................................................31.1 项目背景........................................................31.2 项目预测.........................................................4 二、公司产品(服务介绍）...............................................72。1 服装租赁销售....................................................72.2 大型晚会、企业年会承办...........................................82.3 企业宣传、微电影.................................................9三、市场现状及应对...................................................113.1 市场预测和进展趋势..............................................113。2 SWOT 分析......................................................113.3 商业模式........................................................11四、营销策略.........................................................124。1 网络销售.......................................................124。2 活动宣传.......................................................124。3 专项销售.......................................................124.4 公共关系........................................................124。5 会员制度.......................................................124.6 服务追踪........................................................12五、财务分析.........................................................125。1 公司的盈利模式.................................................135。2 资金来源与运营成本.............................................135.3 投资回报：......................................................13六、风险投资与控制...................................................14 外部风险：......................................................14 内部风险:.......................................................14七、总结.............................................................15参考文献 ................................................................ 1...
