摘 要随着无线通信技术和电子移动设备的快速发展，电子阅读领域发生了深刻的变化，电子阅读服务掀起了发展的新一轮热潮。本文首先在技术接受模型(TAM)和计划行为理论(TPB)的基础上，构建出了大学生电子阅读影响因素的模型，提出了以下影响用户采纳电子阅读的因素：主观规范、感知易用性、感知有用性和感知行为控制。再次，依据构建的理论模型采用李克特量表设计调查问卷，运用 SPSS 软件对收集到的数据进行描述性统计分析、信度分析和效度分析，并进行了因子分析和路径分析，最后，根据实证分析结果，提出建议，进行总结与展望。本文对大学生电子阅读影响因素的研究，可以丰富电子阅读的研究内容，为相关研究人员提供参考建议，同时也有利于电子阅读的进一步发展，促进电子阅读软件的设计与开发。关键词：电子阅读；影响因素；技术接受模型IAbstractWith the rapid development of wireless communication technology and electronic mobile devices, profound changes have taken place in the field of electronic reading. Electronic reading service has set off a new round of upsurge of development. Firstly, based on TAM and TPB, this paper constructs a model of influencing factors of College Students' e-reading, and puts forward the following influencing factors: perceived usefulness, perceived ease of use, subjective norms and perceived behavior control. Thirdly, according to the theoretical model, the questionnaire was designed with Likert scale. SPSS software was used to carry out descriptive statistical analysis, reliability analysis and validity analysis on the collected data, and factor analysis and path analysis were carried out. Finally, according to the results of empirical analysis, suggestions were put forward and summarized and prospected. The research on the influencing factors of College Students' e-reading can enrich the research content of E-reading, provide reference and suggestions for relevant researchers, and promote the further development of E-reading an...
