草莓销售计划方案二零一三年六月十二号目 录1项目介绍 ································ 32草莓的品种及其优缺点 ······················· 33消费人群定位 ····························· 44项目盈利模式 ······························55产品swot·································56产品组合 ·································87产品包装策划 ·······························108产品服务策划 ·······························119营销战略 ·································1310营销策略 ································1411附件 ··································20草莓销售计划方案一、项目概述通过连锁经营,种植、销售、加工一体化商业运作模式,根据产品特点和市场需求,制定行之有效的营销策略,增加本草莓品牌的竞争力,尽快组建一条完整的供销体系,以便最大程度降低运作成本,猎取更大的竞争优势,取得更高的利润。以批发与零售为主;连锁经营,形成规模化效应;以中高端产品为主,加强包装设计,拓展以草莓为原料的精加工产品;产品主要分为原装草莓、草莓饮品、水果菜肴、草莓盆栽、草莓延伸产品等;与草莓种植户形成稳定的联营模式;以草莓种植园为基地,开展与草莓有关的旅游项目。二、草莓的品种及其优缺点 红颜:日本品种,长势强,果实圆锥形,外观美丽,香味浓郁,口感酸甜,风味好,硬度较大,深受消费者喜爱,红颜草莓平均亩产可以达到 1800kg 以上,多做采摘和高档礼品盒;缺点:是繁苗困难、苗源紧张、不抗白粉病,且红颜草莓需肥量大,需要勤施肥,增大了工作人员的工作量.红颜草莓成熟期大概在二月到六月,主要集中在 2—4 月。甜查理:美国品种,长势健壮,果实圆锥形,外观整齐,香味较浓,甜酸,硬度大,多做超市销售,采摘、礼品盒也可以,甜查理这个品种之所以市场价值这么高主要是取决于三方面的因素:一是它的含糖量高口感好,二是它的商品特性适合生产高档果,三是它的上市时间早,借助温室大棚之后在十一月底草莓就可...