草莓销售计划方案二零一三年六月十二号目 录1项目介绍 ································ 32草莓的品种及其优缺点 ······················· 33消费人群定位 ····························· 44项目盈利模式 ······························55产品swot·································56产品组合 ·································87产品包装策划 ·······························108产品服务策划 ·······························119营销战略 ·································1310营销策略 ································1411附件 ··································20草莓销售计划方案一、项目概述通过连锁经营,种植、销售、加工一体化商业运作模式，根据产品特点和市场需求，制定行之有效的营销策略，增加本草莓品牌的竞争力，尽快组建一条完整的供销体系,以便最大程度降低运作成本，猎取更大的竞争优势，取得更高的利润
以批发与零售为主；连锁经营,形成规模化效应；以中高端产品为主，加强包装设计，拓展以草莓为原料的精加工产品；产品主要分为原装草莓、草莓饮品、水果菜肴、草莓盆栽、草莓延伸产品等;与草莓种植户形成稳定的联营模式；以草莓种植园为基地，开展与草莓有关的旅游项目
二、草莓的品种及其优缺点 红颜：日本品种,长势强，果实圆锥形，外观美丽，香味浓郁,口感酸甜，风味好，硬度较大，深受消费者喜爱,红颜草莓平均亩产可以达到 1800kg 以上,
