1论网络广告的丑——以网剧和游戏广告为例摘要 网络广告作为一个新兴的传播媒介，近几年也一直是以蓬勃的姿态飞速发展，它成为了受众在网络中直面的宣传方式。然而在其发展的同时，也存在着许多的问题在内。针对我国互联网中网络广告的许多问题，本文以年轻人的视角，选取了网剧和游戏中的广告为例，论述了其内容丑以及形式丑，分析了其丑的原因以及解决方案。我们应当分两面看待其繁荣发展的态势，不仅要加急健全网络法律法规，同时也应当努力提升广告行业从业者的素质，政府部门在这之中把控好监管过程 ，为广大受众创造一个和谐健康的网络环境。关键词 内容丑 形式丑 原因 办法On the ugliness of network advertisement——Take online drama and game advertising for exampleAbstract Network As a new media, network advertising has been developing rapidly in recent years. It has become a direct propaganda method for the audience in the network.However, there are many problems in its development.n view of many problems of online advertising in China's Internet, this paper, from the perspective of young people, selected online dramas and games advertising as an example, discussed its ugly content and form ugly, analyzed its ugly reasons and solutions.We should view its prosperity and development on both sides. We should not only improve the network laws and regulations urgently, but also try to improve the quality of the practitioners in the advertising industry. The government departments should control the supervision process and create a harmonious and healthy network environment for the general audience.Key words content of the ugly form the ugly forming reasons solution2目录引 言…………………………………………………………………………………………4一、网络广告丑的表现…………………………………………………………………4-8（一）形式丑………………………………………………………………………4-7 （二）内容丑………………………………………………………………………7-8...
