北京理工大学珠海学院 2020 届本科生毕业设计（论文）基于旅客需求浅析民航旅客心理基于旅客需求浅析民航旅客心理摘 要改革开放以来，中国民航业发展迅速，民航服务是民航运输的组成部分。随着机队规模的不断扩大以及客运和货运周转率的不断提高，旅客对民航企业的服务能力提出了更高的要求。在当今民航业的竞争环境中，旅客需求不断增加，传统运输已不足以满足乘客的需求。为了使中国成为民航大国，需要在各个方面不断改进提高，其中必不可少的就是民航服务质量的改进。本文合理运用心理学知识，将之与民航旅客服务有机结合 ，分析民航旅客的心理活动现象及其规律。首先，了解旅客对现今民航服务的满意程度，研究旅客需求；其次，通过研究旅客出行方式选择，掌握旅客心理；综合两方面针对旅客的不同心理，采取相应的服务，以提高服务质量，增加航空产业在运输市场占有率。本文基于旅客需要深度剖析旅客心理，从而改进服务方式，提高服务质量，营造全方位服务模式。关键词：旅客心理 民航服务 旅客需求I北京理工大学珠海学院 2020 届本科生毕业设计（论文）II北京理工大学珠海学院 2020 届本科生毕业设计（论文）Study on General aviation medical emergency rescue systemABSTRACTIn the process of reform and opening up, China's civil aviation industry have rapid growth. Civil aviation services are an important constituent of air transportation. With the continuous expansion of the fleet size and the continuous improvement of passenger and freight turnover rates, higher requirements have been placed on the service capabilities of civil aviation enterprises. In today's competitive environment of the civil aviation industry, passenger demand continues to increase, and traditional transportation is no longer sufficient to meet passenger demand. In order for China to become a major civil aviation country, it needs continuous improvement and improvement in all aspects, of which the essential is the improvement of civil aviation service quality. This article organically combines psychology knowledge with civil aviation pas...
