目 录摘 要.......................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 营销模式概述........................................................................................................31.1 营销模式含义...............................................................................................31.2 寿险营销模式分类.......................................................................................32 保险公司寿险营销模式发展及现状....................................................................62.1 辽宁省人寿保险公司简介...........................................................................62.2 国内外寿险公司发展现状分析...................................................................62.3 辽宁省人寿保险公司寿险营销模式...........................................................83 辽宁省人寿保险公司营销模式中存在的问题..................................................113.1 客户对产品认知不全.................................................................................113.2 营销渠道单一.............................................................................................113.3 寿险产品创新性低.....................................................................................113.4 忽略客户的售后服务.................................................................................124 营销模式的创新及建议......................................................................................144.1 增强客户对于产品的了解.........................................................................144.2 采用线上线下相结合的营销模式.............................................................144.3 开发新产品，提升产品创新度.........
