京东物流下沉市场发展现状浅析【摘要】近年，随着互联网时代的到来，催生了电子商务行业的发展，民众的消费习惯也随之发生改变，网购已成为日常生活中的重要组成部分，随之而来的就是电商行业对物流服务需求的连年增长。京东作为头部电商，对自身产品的物流服务提出了更严格的要求。为了更好的解决此问题，京东自建物流体系，而不是将业务交予三方物流。京东的物流体系在一二线城市发展势头良好，但是在市场下沉的过程中受地域情况的制约，物流的扩展势头受阻。本文将以京东物流在下沉市场的发展状况为研究对象，分析其在发展过程中所遇到的成本，配送，基础设施建设等方面的问题，并对京东物流如何开拓下沉市场业务提出针对性建议。【关键词】电商；京东物流；下沉市场A Brief Analysis on the Current Situation of JingDong Logistics Sinking MarketZHANG Jianbin, XUN Yang. Jining Medical University, Rizhao 276800, China【Abstract】 In recent years, with the arrival of the Internet era, the development of e-commerce industry has been spawned, the consumption habits of the people have also changed, online shopping has become an important part of daily life, followed by the e-commerce industry demand for logistics services has increased year after year. Jingdong, as the head e-commerce, puts forward more strict requirements for the logistics service of its own products. In order to better solve this problem, JingDong built its own logistics system, rather than handing over the business to the tripartite logistics. Jingdong logistics system in the first and second tier cities development momentum is good, but in the process of market sinking by regional constraints, logistics expansion momentum blocked This paper will take the development of Jingdong logistics in the sinking market as the research object, analyze its problems in the process of development, such as cost, distribution, infrastructure construction and so on, and put forward some sugges...
