跨境电商海外仓选址的影响因素分析

北京理工大学珠海学院 2020 届本科生毕业论文跨境电商海外仓选址的影响因素分析——基于扎根理论研究跨境电商海外仓选址的影响因素分析——基于扎根理论研究摘 要近年来，跨境出口的持续增长以及直邮物流进入瓶颈期，虽然跨境直邮发货入手简单但是订单量也在持续增长，使得传统的物流不再满足于跨境电商企业以及消费者，“仓配一体”成为全球电商的趋势，于是跨境电商海外仓成为主流，但选址海外仓需要考虑多种因素。本文首先是概括海外仓的背景，查找国内外有关海外仓的研究，归纳海外仓的现状以及布局，对海外仓进行基本的介绍。然后搜集整理速卖通、京东、大龙网、新安化工、圣德义、顺丰、万邑通这七家代表企业选址海外仓的成功案例，运用扎根理论方法对资料进行三级编码，从而提炼出影响海外仓选址的因素。由此得出影响海外仓选址的主要因素为国家政策、社会、环境、战略、经济因素，归结为非成本因素与成本因素两大类，最后针对主要影响因素提出海外仓的选址四大原则以及提出建议。关键词：跨境电商海外仓；扎根理论；影响因素；对策建议北京理工大学珠海学院 2020 届本科生毕业论文Analysis on the Influencing Factors of Cross-border E-commerce Overseas Warehouse Location——Based on Grounded Theory ResearchAbstractIn recent years, the continuous growth of cross-border exports and direct mail logistics have entered a bottleneck period. Although cross-border direct mail shipments are simple to start, the order volume is also continuing to increase, making traditional logistics no longer satisfied with cross-border e-commerce companies and consumers As a result, "warehouse and distribution integration" has become the trend of global e-commerce, so cross-border e-commerce overseas warehouses have become mainstream, but many factors need to be considered when selecting overseas warehouses. Firstly, this paper summarizes the background of overseas warehouse, looks up the research of overseas warehouse internally and externally，summarizes the current situation and layout of overseas warehouse, and introduces the basic...